Your headline (pin title, email subject line, etc) is the first impression.Įven if your blog post is TOTALLY marriage-worthy, nobody’s going to get that far if your headline looks like Steve Buscemi. My broskis over at Copyblogger estimate that while 80% of people will look at your headline, only 20% will continue into your content. The headline analyzer guide below will help you NAIL the first point of contact people have with your content: Blog titles, email subject lines, Pinterest Pin titles and image copy, and more. We’re not just talking about blog post titles!.Headlines are THE driving force behind people clicking through to your blog.Here’s a 61 second video on WHY this is important: Nobody’s going to read your content if they never click past your 9th grade Pete headline 🙂 How to perfect headlines with two headline analyzer tools: AMI and CoSchedule.I’ll share my 80/20 process for creating headlines.Exploring 7 types of headlines that drive clicks.Terrible first impression = she never even found out how cool I actually am 🙂Īre your blog headlines like 9th grade Pete?īland, unappealing, and not attractive enough to actually get people into your awesome content? I tried to apologize and play it cool, but the words barely squeaked through my braces. I looked like this at football games: The first impression was…bad. Then one day we LITERALLY bumped into each other at a high school football game. I wore my coolest clothes every day for 2 years, and still never found the guts to walk up and ask her out. Here’s the simple formula I use for coming up with headline ideas…then PERFECTING them using my favorite two headline analyzer apps 😉 However, the thought of spending 2+ hours on a headline makes me cringe.
It’s blogging 101–write good headlines that drive clicks!
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